Do you hate European hockey jerseys?
Tuesday, 6 November 2007
Good news lies ahead for those who object to the garish advertising that often covers European hockey jerseys.
When the International Ice Hockey Federation kicks off its Champions Hockey League in 2008-09, 24 clubs from across Europe (including the champions of the top six European leagues) will compete for some 16 million Swiss francs in prize money, with 1 million going to the overall winner.
And guess what?
When these clubs compete in the CHL, regardless of what sponsors they may have in their domestic leagues, they won’t have ads on their jerseys.
The latest issue of the IIHF Ice Times (PDF file) features an interview with Craig Thompson, CEO of OVATION Sports AG, who will spearhead the marketing push to make this hockey showcase second only to soccer among European club tournaments:
Your former project, the UEFA Champions League, has a very specific brand concept that makes the broadcasts and the games easily recognizable. Are there similar plans for the CHL?
Yes. Branding of the CHL is a key element in this whole project. Everything from the ice and the arena to the TV graphics, fan merchandise, match programs, team jerseys, web site, and TV studios will be part of the branding concept. There should never be a doubt that the game a fan watches either on TV or in the arena is a Champions Hockey League game. And yes, the club jerseys will be clean from advertising. That’s very important.
Why?
One of the most important things is to make the top European hockey clubs recognizable among sports fans. Everyone in Europe knows Real Madrid and Manchester United, but how many know AK Bars Kazan or Farjestad outside of their home countries? One way to achieve that is to increase the recognition and value of the club brand, the logo, and the colors. This is what the club jersey should display and this shouldn’t get lost in endless patches of advertising.
The clubs will continue to wear uniform ads in their domestic leagues. But as the interview goes on to show, it’s no secret that the ultimate goal of this marketing plan is to make European hockey much more economically secure, enabling clubs to retain more of their top talent–and hey, maybe even drop the ads altogether.
What do you think the CHL can do for the clubs?
It can strengthen their fan base in Europe and further increase their financial stability. With new economic conditions the clubs may be able to compete for some of the players who now leave for the NHL.
That’ll be a relief for fans of the legendary European franchise depicted below. (Oh, hang on a second–that’s the Islanders honoring Al Arbour.)
HockeyAdventure.com brings you the best of Lucas Aykroyd's current blog entries and archived articles. Based in Vancouver, Aykroyd has written about NHL, international, and junior hockey for The Hockey News, The Sporting News, the NHL Yearbook, Rinkside, NHL.com, Eishockey News, and Prospects Hockey. As an editor and journalist, he has covered three Olympics, ten World Championships, three World Junior Championships, one World Women's Championship, and one World U18 Championship for IIHF.com and HockeyCanada.ca. He was one of 56 experts chosen to vote for the IIHF's Centennial All-Star Team.
No. 1 — November 6th, 2007 at 8:13 am
Many do I ever hate thsoe European jerseys…why hasn’t this topic been written about sooner. I’m mad that I didn’t think of it, but kudos to you for bringing it up!
No. 2 — July 22nd, 2008 at 10:56 am
I thought of it, just didn’t write about it either. Oh well.
No. 3 — July 7th, 2009 at 9:47 pm
I can’t stand the German and Austrian advertising. I believe it’s the Nurnberger Ice Tigers that have god awful ads and a VERY small patch for the team logo. Even Uglier the Salzburg Redbulls. Being a hockey player and fan It’s a distraction.
No. 4 — November 5th, 2010 at 2:32 am
According to my own monitoring, thousands of people on our planet receive the loan from well known creditors. So, there’s great possibilities to get a small business loan in all countries.
No. 5 — December 7th, 2010 at 6:35 pm
Generally I do not post on blogs, but I would like to say that this post really forced me to do so, Excellent post! New Era Hats
No. 6 — January 25th, 2011 at 7:32 pm
Thanks for sharing!
No. 7 — March 31st, 2011 at 11:00 pm
Great post. I appreciate you bringing this forward.
No. 8 — April 18th, 2011 at 1:47 am
I have moved at least 30 times in my life with both my family as a kid and as an adult. Other than paying some guys to help once, we have never hired professional movers.
No. 9 — April 19th, 2011 at 10:49 am
As per my guess your web site hockeyadventure.com has a really clean and very simple look. I’ll try to be creative just like your web site.
No. 10 — April 19th, 2011 at 6:56 pm
Thank you for your posting! I think your post is very helpful for me.
No. 11 — April 26th, 2011 at 7:04 am
I am new to this blog, I must admit it ranks up there among one of the most unique blog ideas I have ever seen.
No. 12 — April 26th, 2011 at 7:15 am
Thanks i like your blog very much , i come back most days to find new posts like this.
No. 13 — April 26th, 2011 at 7:34 am
I so enjoyed every bit of this site and I’ve bookmarked your blog to keep up with the new topics you will post in the future.
No. 14 — April 26th, 2011 at 7:50 am
I believe this really is excellent information. Most of men and women will concur with you and I ought to thank you about it.
No. 15 — May 2nd, 2011 at 12:40 pm
polo outlet So polo charm a brawny figure of people. Mens polo shirts can be used looking for multifarious occasions and events such as golf or unmistakeably dressing destined for a party. polo shirts to men may cater abundance, while being haphazard enough against the job. Every human beings should have at least a person polo.
No. 16 — May 9th, 2011 at 1:26 am
Making wholesale polo shirtswith one another with other garments producing utilization of natural products is not the only method to further improve the environment. based on Felderkreis, shipping and delivery shirts producing utilization of products other than tissue paper, and producing labels from recycled materials, help decrease the quantity of products wasted all through producing and post-production.
No. 17 — May 9th, 2011 at 8:36 pm
fewahtrse
No. 18 — May 10th, 2011 at 4:08 am
There is noticeably a bundle to learn about this. I assume you made sure nice points in features also.
No. 19 — May 10th, 2011 at 5:02 am
.I believe this really is excellent information. Most of men and women will concur with you and I ought to thank you about it.
No. 20 — May 12th, 2011 at 8:48 pm
There is noticeably a bundle to learn about this. I assume you made sure nice points in features also.
No. 21 — May 13th, 2011 at 8:12 pm
Thanks for featuring my craft fair table! There are some fabulous ideas out there. Right now mine are stacked on top of each other and used as a side table
http://www.nikeshoesbuyonline.com
No. 22 — May 16th, 2011 at 1:54 am
Hey how are you. I found your blog through Google and I just wanted to say that I think your writing is simply stunning! Thanks again for providing this content for free.
No. 23 — May 16th, 2011 at 2:00 am
Many thanks for making a sincere effort to explain this. I feel very strong about it and would like to read more. If you can, as you find out more in depth knowledge, would you mind posting more posts similar to this one with more information?
No. 24 — May 16th, 2011 at 2:06 am
Most of my facebook followers are interested in this topic. One of them advised me to read this article. He said it is very helpful for me.
No. 25 — May 16th, 2011 at 10:17 pm
Just wish to say your article is as astounding. The clearness to your submit is just great and that i can suppose you are knowledgeable in this subject. Well with your permission let me to take hold of your feed to keep updated with coming near near post. Thank you one million and please carry on the enjoyable work. affordable car insurance california
No. 26 — May 17th, 2011 at 1:02 am
Travel gives us a worthy and improving pleasure pleasure^Rosetta Stone Spanish.
No. 27 — May 17th, 2011 at 1:23 am
Thank you for sharing! Read your article, I very useful · ·
No. 28 — May 19th, 2011 at 5:28 am
Very good post. You blog is amazing. Thanks for information
No. 29 — May 19th, 2011 at 10:14 pm
As masters of the old fashion “rich dmc2 gradually became the mainstay of the fashion house. Carrying gold spoon from that moment on, they born is destined to steps without other alternative options?
No. 30 — May 21st, 2011 at 11:28 pm
Once upon a time, ugly if wants to be famous, have to cosmetic, cosmetic, again cosmetic. And now, as long as the wacky, wacky, again whimsy. Thus, preposterous flying grin of fat buttock grin, abundant breast, thunder and ugly had covered the babes.
No. 31 — May 22nd, 2011 at 9:53 pm
And youth beautiful printing skirt, hold out a little sexy ladies, lovely and glamour 4 shoot. The poster Girl to see these can be used as a “red carpet war dress” style do you love?
No. 32 — May 24th, 2011 at 6:53 pm
http://www.dress-herveleger.org
No. 33 — May 25th, 2011 at 3:32 pm
I find myself coming to your blog more and more often to the point where my visits are almost daily now!
No. 34 — May 26th, 2011 at 1:48 am
http://www.fakeoakleysunglassessale.com/
No. 35 — May 26th, 2011 at 1:49 am
http://www.echeapraybansunglasses.net
No. 36 — May 26th, 2011 at 6:50 pm
Interesting and fun! Support!
No. 37 — May 29th, 2011 at 10:46 pm
Combined with “MLGB” concept, hope every one of you make life more colorful. Currently this series of anniversary shirt has limited T - sold within the NPC.
No. 38 — May 30th, 2011 at 4:37 am
I’m so glad to see you back! ^_^ I hope everything is going well!
No. 39 — May 31st, 2011 at 2:38 am
25.Hi. First of all I would like to say what a great site you have. I have been using it for a month or so now and really seeing the results. I am half an inch longer already and a good bit thicker. Thanks again.
No. 40 — May 31st, 2011 at 2:39 am
Named after and inspired by modern British style icon Alexa Chung, this Mulberry Bag is the clutch you have The Alexa family has expanded to include the small Shoulder Clutch-a georgeously, on-trend cheap mulberry bags sale.It has all key style elements of the Alexa family, from a Postman’s lock to belt strap detailing. It’s the essential finishing touch for the casual elegance evening look.
No. 41 — May 31st, 2011 at 2:39 am
26.Thanks for posting this. Very nice recap of some of the key points in my talk. I hope you and your readers find it useful! Thanks again
No. 42 — May 31st, 2011 at 5:38 pm
That is very kind of you to write this share for us, thanks a lot.
No. 43 — June 1st, 2011 at 1:04 am
10There is noticeably a bundle to learn about this. I assume you made sure nice points in features also.
No. 44 — June 1st, 2011 at 5:55 am
I assume you made sure nice points in features also.
No. 45 — June 1st, 2011 at 6:47 am
62Your place is valueble for me. Thanks!…
No. 46 — June 1st, 2011 at 7:16 pm
See the newest trends of 2012 Wedding Dresses online, find the most stunning style for your most important day of life.
No. 47 — June 2nd, 2011 at 11:51 pm
wholesale baseball caps The most preferential price
No. 48 — June 4th, 2011 at 2:37 am
We keep talking about spring trends in handbags, clearly there are many. We have brought you stories on http://www.coachests.com/ coach outlet online
No. 49 — June 6th, 2011 at 8:06 pm
Please tell me that youre heading to keep this up! Its so good and so important. I cant wait to read much more from you. I just feel like you know so substantially and know how to make people listen to what you’ve got to say.
No. 50 — June 8th, 2011 at 1:55 am
The blog article very surprised to me! Your writing is good. In this I learned a lot! Thank you!
No. 51 — June 9th, 2011 at 1:37 am
These information helps me consider some useful things, keep up the good work.
No. 52 — June 14th, 2011 at 7:10 pm
I really like the way you show to us, very wonderful and powerful about your article, and good to read it, please keeping it doing, if need cheap sunglasses, you can come to our website, oakley sunglasses on sale.oakley sunglasses.
No. 53 — June 15th, 2011 at 12:09 am
I’m not such an expert when it comes to this. Useful read, appreciate your posting this.
No. 54 — June 15th, 2011 at 12:15 am
I’m a blog enthusiast and with so many blogs on the internet now, very few stand out. This blog caught my attention and I thought that I would post to let you know that.
No. 55 — June 15th, 2011 at 12:23 am
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
No. 56 — June 15th, 2011 at 8:08 pm
good article! worth the time I think.
No. 57 — June 15th, 2011 at 9:28 pm
See this article in yahoo, I am very excited! Thank the author offers such a good article.
No. 58 — June 15th, 2011 at 11:36 pm
I wanted to leave a little comment to support you and wish you a good continuation.
Ray Ban 3025
No. 59 — June 16th, 2011 at 12:18 am
good article!
No. 60 — June 16th, 2011 at 8:24 pm
I just clicked over from another site and figured I should take a look around. Like what I see so now I’m following you. Look forward to checking out your some of your posts again.
No. 61 — June 19th, 2011 at 8:00 pm
Air Jordan of our outlet store are offered at fire sale prices,including Jordan Shoes which is sale very well.I suggest that you should take this chance and action now to buy our Cheap Air Jordan on sale,it will be a very good choose for you.
http://www.jordanshoes113.com
No. 62 — June 19th, 2011 at 10:22 pm
This is a good post, i love it.
No. 63 — June 20th, 2011 at 2:38 am
It’s so great that you guys are sticking with it! I’ve been following the team for some time and am so happy that now the fire is burning brighter than ever! Way to stay positive and stick with something you love!
No. 64 — June 20th, 2011 at 8:16 pm
That a nice topic to discuss, and i believe it need some research about an artwork that is not readily comodifiable was sold in a unique arrangement devised by the private collector .
No. 65 — June 21st, 2011 at 2:37 am
Nice one, there is actually some good facts on this blog some of my friends may find this worthwhile, will send a link, thanks.
No. 66 — June 21st, 2011 at 4:03 am
very informative post, thanks for sharing it with us
No. 67 — June 21st, 2011 at 10:50 pm
It is a very informative and useful post thanks it is good material to read this post increases my knowledge
No. 68 — June 21st, 2011 at 11:41 pm
I will bookmark cheap baseball hats and come back later. Thanks for posting this. Very nice recap of some of the key points in my talk. I hope you and your readers find it useful! discount new era hats
No. 69 — June 22nd, 2011 at 11:44 pm
In fact your creative writing abilities has inspired me to start my own Blog
No. 70 — June 23rd, 2011 at 1:38 am
It was a beneficial workout for me to go through your webpage.
No. 71 — June 23rd, 2011 at 3:36 am
Happy to see your blog as it is just what I’ve looking for and excited to read all the posts. I am looking forward to another great article from you.
No. 72 — June 23rd, 2011 at 6:38 am
I would like to thank you for the efforts you have made in writing this article.
No. 73 — June 23rd, 2011 at 6:07 pm
Happy to see your blog as it is just what I’ve looking for and excited to read all the posts. I am looking forward to another great article from you.
No. 74 — June 23rd, 2011 at 11:35 pm
These kind of post are always inspiring and I prefer to read quality content so I happy to find many good point here in the post
No. 75 — June 24th, 2011 at 1:11 am
I don’t suppose I have read anything like this before. So nice to find somebody with some original thoughts on this subject
No. 76 — June 24th, 2011 at 6:34 pm
air jordan 2011 nice post, thanks
No. 77 — June 25th, 2011 at 2:41 am
Really nice work guys!! Your studio seems to be an amazing workplace. I would not fail to advertise you.
No. 78 — June 25th, 2011 at 9:36 am
In fact your creative writing abilities has inspired me to start my own Blog
No. 79 — June 25th, 2011 at 11:29 pm
I really like this website , and hope you will write more ,thanks a lot for your information.
http://www.belowbulk.com
No. 80 — June 25th, 2011 at 11:30 pm
The article is worth reading, I like it very much. I will keep your new articles.
http://www.nfljerseysmalls.com
No. 81 — June 26th, 2011 at 11:40 am
Thanks for the posting. Loads of excellent writing here. I wish I had found this site sooner
No. 82 — June 27th, 2011 at 3:39 am
It definitely stretches the limits with the mind when you go through very good info and make an effort to interpret it properly.
No. 83 — June 27th, 2011 at 6:14 am
Happy to see your blog as it is just what I’ve looking for and excited to read all the posts. I am looking forward to another great article from you.
No. 84 — June 28th, 2011 at 1:28 am
Substantially, the post is actually the sweetest topic on curing acne naturally. I concur with your conclusions and will thirstily look forward to your future updates. Just saying thanks will not just be sufficient, for the tremendous lucidity in your writing.
No. 85 — June 28th, 2011 at 7:06 pm
http://www.prettyherveleger.com/list/Herve-Leger-Black-Bandage-Skirts-500.html Herve Leger Skirts recuperation and repair begins.
No. 86 — June 28th, 2011 at 7:09 pm
Alfred the Great acted http://www.bel-jackets.com/class/belstaff-bags-80-1.html
No. 87 — June 30th, 2011 at 1:26 am
????????????
No. 88 — July 1st, 2011 at 7:50 am
This is a great post. you got cheap shoes online .I like cheap designer shoes as well give you designer shoes outlet
No. 89 — July 1st, 2011 at 7:37 pm
Just saying thanks will not just be sufficient, for the wonderful clarity in your writing. I will instantly grab your rss feed to stay privy of any updates.
No. 90 — July 1st, 2011 at 7:48 pm
Just saying thanks will not just be sufficient, for the wonderful clarity in your writing. I will instantly grab your rss feed to stay privy of any updates.
No. 91 — July 2nd, 2011 at 3:29 am
Quite educating weblog, bookmarked the internet site in interest to see additional!
No. 92 — July 2nd, 2011 at 4:35 am
hockeyadventure.com is my top site, i like to read it
good facebook games
No. 93 — July 2nd, 2011 at 5:42 pm
A great post but How to select a cool handbags. we sell cheap handbags We are the best store provided various cheap designer handbags but only a little white to make coach handbags online
No. 94 — July 3rd, 2011 at 8:18 pm
http://www.coach-factoryoutletstores.com
No. 95 — July 4th, 2011 at 7:07 am
Thanks for the recommendations shared inside your weblog. One a lot more thing I would like to convey is that weight reduction just isn’t about going on a celebrity diet and trying to lessen as considerably weight that you are able to in a couple of days. One of the most effective method to burn fat is by making use of it slowly and gradually and proper immediately after some basic recommendations which can permit you to create essentially the most from a attempt to lose weight. You might recognize and be following a couple of of these guidelines, nevertheless reinforcing info by no means affects.
No. 96 — July 4th, 2011 at 10:39 am
Thanks so a lot!! It’s very good ~
No. 97 — July 4th, 2011 at 11:15 pm
Thanks a lot for the informative and interesting publication first of all. Actually I was looking for this information for a long time and finally have noticed this your entry. mulberry handbag shop. Many thanks!
No. 98 — July 4th, 2011 at 11:41 pm
For the U.S., favoring a non-European could mean relinquishing control of the World Bank — an outcome that members of Congress who decide on funding for development banks have said they aren’t ready to accept.
No. 99 — July 5th, 2011 at 1:16 am
In order to repay customers, sometimes we provide special discount Louis vuitton bags http://www.niketrainers4uk.co.uk in our Louis vuitton store, and we have many new style Louis vuitton for sale now, Donâ??t hesitate
No. 100 — July 6th, 2011 at 12:51 am
it is a pity that almost no friend
discussed it with me. I am very happy to see your article.
No. 101 — July 8th, 2011 at 8:07 pm
It makes me feel so surprise.I never know there is such a wonderful place that I can find what I need,The site offers different kinds of handbags,sunglasses and jeans etc with world-famous brands.They are all cheap,nice with high quality.I believe it won’t let you down.Join it now!
No. 102 — July 8th, 2011 at 8:08 pm
Wow,you have a quite exceptional view.I really wonder how you can do that.So marvelous
No. 103 — July 9th, 2011 at 12:40 am
This time completely devoid of brand founder, Tamara Mellon, (clothed or otherwise) but instead
features a selection a boots and shoes so delicious they make you long for autumn. And so to Jimmy
Choo, shot by Steven Meisel.
Shot in what could either be a posh furniture shop or a luxury hotel. Oh, wait a sec, there’s a
maid in there. Which is, after all, exactly the job of A/W ads. It must be a hotel then.
No. 104 — July 9th, 2011 at 1:00 am
i am liking rosetta stone spanish there.
No. 105 — July 9th, 2011 at 1:11 am
i am liking wholesale true religion jeans there.
No. 106 — July 10th, 2011 at 8:52 pm
World leaders gathering in Italy for a summit this week will be able to don parkas designed by Belstaff Jackets, the maker of the movie star’s jackets if things get stormy.
No. 107 — July 11th, 2011 at 2:19 am
We posted a review of the Studio headphones back when they were first released and found that they were more than just a way to capitalize on Dr. Dre’s name. Joel Evans tested them and was really impressed with the sound quality, so the BoSox edition should be more than just a way to support your favorite team